On-Page SEO is the crucial technique when it comes to optimizing the site and gaining the desired results in a quick time. It helps in improving the keywords ranking and at the same time also drives massive traffic on the site. Here is the handy on-page SEO checklist to refer to and improve the site’s performance in quick time.
On Page SEO Checklist
- Create 10X Content
Content plays a crucial role in the high performance of the site. It is important to create unique content avoiding thin and duplicate content. Avoid cloaking and keyword stuffing and other black hat practices. You can use AI-based content instead of auto-generated content. Creating 10X content will help to drive massive traffic and in building customer engagement.
2. Heading Tags
Heading should be attractive and help drive customers’ attention. You can use tools to coschedule headline analyzers to check how engaging your headings are by generating scores. Magnetic headlines win the audience’s interest and help in preventing bounce rates.
3. Internal & Contextual Linking
Internal linking is one of them on the page SEO technique that helps in increasing the average time spent on the site and improving the bounce rate as well. It also helps in interacting with the many pages on the website and thus helps in audience engagement.
4. Anchor Text
Rich anchor text helps in building internal links. It helps to target the exact keywords of the landing page reducing the bounce rate. Make sure to avoid cannibalization and target the keyword tailored for the dedicated landing page only.
5. Link Volume
It’s always quality that matters over quantity. Build fewer links but make sure that they are authoritative and built on high-domain authority sites. You can follow some trendy techniques including link roundups, link bait and guest posting, submitting the infographics, quora answers, etc.
The redirects are 301, 302, 303, 307, 308 where 301 is permanent redirection and 302 is temporary redirection. Avoid adding too many redirects as they affect the site speed and user experience. The best way to perform this is by checking the permalinks twice before publishing the post.
7. Image Optimization
Optimize the image by compressing it to 100kb. Make sure not to lose the resolution of the image. Image size should be optimized in order to load the page quickly. There is a content delivery network that will help you in optimizing the images with fewer efforts. You can also submit an image sitemap. An ALT tag is used to name the image and helps in image indexing on search engines. They can rank in images or SERP results as well. Images with ALT text helps in ranking the products and improve the chances of conversion due to high CTR.
8. Title Tags
It’s important to have the optimized Title tag including the target keyword and length of 60 characters. This helps in enticing clicks and driving traffic to the site. For optimizing the title, you can also check title optimization tips.
9. Meta Description
This is a brief description of the landing page or product/services. It should be 160 characters long. Make it appealing so that users will click and get converted. If the description is fascinating then there will be less pogo-sticking according to Google RankBrain.
10. URL Structure
There are certain points to be remembered when naming URLs like clean and clear. Maintain the URL length and include the primary keyword in the URL. Use hyphens for word separation. It should be case-sensitive.
The Bottom Line
Follow all these on-page SEO factors mentioned in the checklist and get ready to observe the ranking improvements and massive traffic online.