There is a lot of shifts in the way your product demand is consumed by the buyers amid the COVID19 pandemic. It’s always important to have abundant stock to serve the consumers on time and fulfill their marketing needs. There is an unexpected rise or rapid decline in demand for the products.
Ways to Manage the Demand When it Rises
- Manage Temporary Out of Stock Products
It’s always important to maintain out-of-stock products to make them available to the buyers as they can order later. The best way to retain those customers is by providing an option out of stock and notifying them when it is available. The owner should always keep the items in stock if the demand for a particular product is high.
2. Answer the Queries or customer’s most common questions
You should be always ready with answers to the common question of customers. You can arrange the talk with customer representatives. Bot for general questions is also good to answer the availability of products. Check the trending products on social media and keep them in stock. Add FAQ questions and you can also use FAQ schema to see improvement in rankings displaying FAQ on the SERPs.
3. Meet Your Users
Make sure your product is always relevant according to lifestyle especially in this COVID19 pandemic as there are changes in the demand based on work from home and office work. There is a rise in the office furniture as everyone is making their home as a work station.
4. Create new target pages
You can create new landing pages based on the internal search having some new terms. Check social media profiles to know what is trending and utilize those terms or concepts to target the landing page. This will help you to showcase the products or services to the customers for which they actually looking.
Ways to Manage the Demand When it Falls
- Showcase the most relevant products
When the demand decreases then it’s essential to highlight the most relevant products based on climate, work from home, etc. Follow this strategy and expect an increase in sales and overall revenue.
2. Create a message for the moment
The brand message is crucial when it comes to positioning relevant products to customers. The message should fit according to the current scenario and keep in mind the pandemic COVID19. Make sure your message positions the product as relevant even in upside-down situations.
3. In-person experiences
Try and buy online is getting popular these days. This is a great marketing strategy when it comes to purchasing. Some consumers are happy buying online by trying but others still prefer to interact with the salesman.
4. Buy now and pay later
Ecommerce SEO has the option to extend the payment plan for customers. Some of the payments allow to offer credit to customers and be assured that this is secured and can be done in a few steps.
Follow these strategies to manage the shift in product demand as an SEO specialist. The above-mentioned ways will be effective in getting engagement and driving more sales.