How to do Competitor Analysis in SEO to Boost the Performance of Site?

Analyzing your competitors is the key to outperforming them in the competition and staying ahead to earn profits and revenue. In this post, check how to do SEO competitor analysis to boost the performance of the site.

1. Identify Your Competitors

Identifying competitors is easy in some cases if you have an offline business as you easily know who you are competing with within the market. But in the online industry, it is difficult to analyze the competitors. You have to deeply identify and make a list of the sites in your niche that are ranking well or higher than your site for the set of keywords or queries. In fact, you have to identify direct as well as indirect competitors in the industry.

Actionable Tip: Type your main keyword in the search engine and analyze the search results. See the names that appear on top of your site.

2. Analyze Your Competitor’s Site

There are myriad features to analyze such as UI or user interface, content opportunities, social media profiles, website structure, Blog page, URL structure, etc. You can create a list of all these features and implement the ones which can yield positive results on your site as well. This will help you to revise the current SEO strategy and boost the performance of the site.

Actionable Tip: Enter the URL of your competitor in the Buzzsumo tool and check the most shareable content to explore the blog or content opportunities.

3. Spy the Competitor’s Keywords

This is the crucial step in SEO competitor analysis. Keywords are the backbone of SEO. If your competitors are ranking higher than you in the search engines then it indicates that they are utilizing the keywords properly. Therefore you can use tools such as SEMrush to spy the keywords of the competitors. Optimize the site using those keywords and outperform them in the competition.

Actionable Tip: Analyze the site in the SEMrush tool to spy on the competitor’s keywords and get the list of keywords.

4. Backlink Analysis

Link building is crucial for improving the authority of the site. Examine the backlinks of the competitors, their anchor text and how frequently they build the backlinks. This will provide you an idea to plan the link building or off-page activity to improve the authority of the site.  You will also get the list of domains to build the links for quality off-page optimization. All these will help to improve the domain authority of the site.

Actionable Tip: Analyze the backlinks in open site explorer or majestic tool.

5.  Evaluate Social Media Profiles

Social Media drives massive traffic to the site so analyze all the profile activities and posts of the competitors to boost the performance of the site. Twitter and Facebook are the widely used social media platforms so analyze them well.

Actionable Tip: You can add the Facebook page of your competitor to get the insights of basic metrics.

Over to You!

Now that you have learned the competitor analysis, identify five competitors in your niche and analyze them well to boost the performance of your site.

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Shruti Panwar

I am Digital Marketer having almost 8 years of professional experience and am fond of doing SEO projects. Today where everything is digitalized, I have created this site to learn digital marketing online.