How to Create Right Keyword Strategy to Boost Rankings?

Keywords are the backbone of Search engine Optimization as it helps in optimizing the content to appear on the first page of Google. So it is important to plan the right keyword strategy in SEO.

User Intent Based Keywords

Many businesses focus mainly on the keywords and forget to target the user intent. But it is important to target the user intent for the successful keyword strategy. Search evolution has changed a lot and the Google is focusing to provide the best of web results to the users. So check the video for the Google search evolution over the years.

So it is important to know the intent of the user by knowing the various stages of the marketing buying funnel and search query type. The marketing buying funnel involves the stages such as brand awareness which is the initial stage of the product cycle. Conversion is the second stage and refers to when the user is looking to complete the purchase. The third stage is retention when you want to retain the customer and make him a loyal user.

Search query type includes informational, transactional, and navigational. Let’s understand each of them with an example. Information-based queries are when the user is seeking a piece of information about the product or service. For an e-commerce site, keywords such as “best running shoes” or more specifically “running shoes for knee pain” can be targeted in the stage of brand awareness. See the below snapshot

So try to target keywords for “featured snippet” or “People also ask” in the informational-based keywords.

For transactional queries, the user is looking to buy the product so target keywords such as-

  1. running shoes for men

2.sports shoes online

3. online sports shoes shoes price

For navigation queries, user already know brand but searching if the site has the particular type of product he is looking for like-

1.sports shoes Nike

2.flipkart Nike shoes 50 off casual shoes amazon

So by knowing the intent of the user in the various stages of buying cycle, keyword strategy can be planned in a better way. Also, use the right keyword research practice to know the keywords.

Long-tail Keywords

Everybody wants to be on the first page of Google but the competition to rank is tough. So to compete with other sites, you need to target long tail keywords containing at least four words to rank higher. In addition, target the user intent based keywords as explained above and make the rich headline or title by adding the keywords. Long tail keywords are important for two reasons. First is to identify that what exactly the user is looking for. Second is you can target the specific long-tail keywords to gain the traffic.

So again taking the example of an online shoe store, add keywords like-

1.Running shoes for men sports shoes for men

3.running shoes for knee pain running shoes for ankle pain

Local keywords

For the small business, an addition of local words in keyword strategy is the quickest way to rank on the first page and gain traffic. Also, there are many different niches in an online market. So check out some of the local keywords for different industries-

Plumber Industry

1.plumber Austin

2.dallas plumbing

3.dallas plumber

4.dallas plumbing services contractors Dallas contractors Houston

Law Firms

1. Houston law firms

2. law firms Houston

3. best law firms in Houston

4. family attorney Houston TX

5. family lawyer Houston TX  

6. Houston accident lawyer

Real Estate

1.Houston texas real estate

2.houses for sale near Houston tx Houston tx

So add these type of local keywords according to your niche and service areas.

Tools for Keyword Strategy


5.Google Keyword Planner

So follow this keyword strategy to rank and gain organic traffic plus conversions to the site.

Shruti Panwar

I am Digital Marketer having almost 8 years of professional experience and am fond of doing SEO projects. Today where everything is digitalized, I have created this site to learn digital marketing online.

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