8 Important Tips to Use Google Tag Manager Effectively

Google tag manager is a powerful tool that helps in tracking the code in one place. It’s important to understand the usage of tags, triggers, and variables and this requires skills. You can improve your skills through the tips mentioned in this post and can use the Google Tag Manager effectively. Remember this isn’t the complete list but some of the key tips require to learn GTM.

  1. Create a Plan

It’s always good to have a plan including business goals. For an instance, an eCommerce site has the goal to get expected revenue. This means you can create the events such as “add to cart”. Create a plan including all the tags and their implementation on GTM.

2. Properly Name the Conventions

Naming is a key tip when practicing Google tag manager so that not to end up in mess. The best way to perform this is naming every track type and making sure to add the tag for specific pages and if it needs to be fired for that particular page.

3. Provide the Access to Right People

GTM is the tool that if not used with caution can break the functionality of the site and therefore its access should be given to the right people. There are possibly four permission levels – read, edit, approve and publish. For more details, check about user permissions

4. Use Constant Variables

Most of the tags need manual intervention which consumes a hell of a lot of time. But fortunately, there are constant variables and you can navigate them Go to Variables > New > Constant. In case, there is a change then all variables will automatically inherit the change.

5. Custom Templates are Better

Nowadays custom templates are most popular so you can use them and save your efforts in writing java scripts.  These templates are designed in a manner to play better with content security policy. This is the case where these custom templates are better than java scripts that can harm the website tracking.

6. Perform Server-Side Tagging

Digital analytics is ever-changing and many brands are using server-side solutions so that they have control over the 3rd party sites and the way data is collected. Use server-side tagging and experience the desired results.

7. Utilize Data Layer

The data layer is the key feature when you want to track a specific part of the website. Make sure you ask to a developer to add the data in the data layer so that you can easily access triggers, variables, tags. There is form tracking for the lead targeting website. Also, for an eCommerce site, you can pass the eCommerce data from the store using datalayer.push method.

8. Monitor the Speed

Normally the speed of the website slows down when too many tracking codes are there. Some analysts use many codes like Facebook, GA4, Quora, etc. The good practice is to use fewer tracking codes and monitor the speed frequently to provide a great user experience.

The Bottom Line

Use Google tag manager or GTM with caution and utilize the tips mentioned above to get the desired tracking results effectively and accurately.

Shruti Panwar

I am Digital Marketer having almost 8 years of professional experience and am fond of doing SEO projects. Today where everything is digitalized, I have created this site to learn digital marketing online.