8 eCommerce SEO Best Practices for the Product Pages

SEO is crucial for eCommerce sites as the right practices can make or break the website. The success of eCommerce sites depends on attracting, delighting, converting, and retaining customers in the sales cycle. There are thousands of product pages so it is important to perform eCommerce SEO best practices at an optimum level.

1. Create Unique Product Title & Descriptions

One of the biggest mistakes eCommerce sites has is the default title and descriptions. Many times, there are duplicate title tags so it is important to have a unique Title tag. You can check the Title by clicking CTRL+U in your browser. It is best to use different key phrases in the Title to make it unique. You should use the unique description as well instead of default product descriptions.

2. Use Long-tail keywords

Long-tail keywords are phrases that contain three or more keywords. Users searching for specific products get the dedicated product page in the search results. Thus, chances of clicking, getting traffic, attracting, and converting customers are higher for the web pages containing long-tail keywords.

3. Incorporate Customer Reviews

Customer reviews increase the revenue and are one of the important eCommerce SEO best practices. The reason is they add credibility and act as social proof to the potential buyers.  The product page having the reviews has a higher likelihood of attracting and converting the customers. Google rewards for the site that is updated regularly with fresh and unique content.

4. Integrate social media on Product Pages

Google gives preference to social media signals and improves page authority and relevance. Adding social buttons such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram to your product pages will encourage social sharing with their followers.

5.  Optimize Page Load Speed

The page load time on the site should be 3 seconds. Buyers love the sites that load faster and return back whenever they wish to make a purchase. It is important to optimize the site for speed in the mobile devices and add AMPs to even load faster.

6. SEO friendly site

Fix all the 404 errors for the product pages to enhance the user experience. Create SEO-friendly URLs to the site. You can use the following URL structuring for the category and product pages.

  • Category- abc.com/category
  • Sub Category- abc.com/category/sub-category
  • Product- abc.com/category/sub-category/productname
  • Product-abc.com/productname

You can also create breadcrumbs for the proper navigation to the users. Add rich snippets as Google reward the site for having rich snippets in order to deliver the most relevant results to the users. The usage of keywords should be proper for the product pages

  • Keyword in the image ALT and filename
  • Keyword in your page description
  • Keyword in your page title
  • Keyword in your H1 tag
  • SEO permalinks
  • Use Latent Semantic Indexing keywords throughout the post

You can use schema mark-up for products, prices, and ratings and enhance the Meta descriptions in order to get better click-through rates.

7.  Optimize the eCommerce site for Mobile

Mobile eCommerce is very popular and reaching new heights when it comes to shopping. Google is giving preference to the mobile site for ranking higher in the search results. Having a mobile app is also necessary for the eCommerce site. It helps to send customized offers and push notifications about the products to the users on a timely basis.  According to a survey people check their mobile devices 50 times a day and thus chances of conversion are higher. This will boost product sales.

8. Link Building for eCommerce Site

You can perform product listing and classified ad posts for an eCommerce site. You can also build the links by a relationship with the Influencer in your niche. There are some techniques to build the links through expired domains or outdated pages. You can type in the search engines as a query to find the expired domains from the search operator- “has closed” + restaurants.

These are the eight eCommerce SEO best practices for the product pages. Implement all these techniques and you will immediately see the growth in the sales of the products.

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Shruti Panwar

I am Digital Marketer having almost 8 years of professional experience and am fond of doing SEO projects. Today where everything is digitalized, I have created this site to learn digital marketing online.