SEO has seen a remarkable change in 2021 and the pattern will continue in 2022 as well. In this post, I have put together the seven SEO trends that will rule the industry in 2022. These trends are game-changers when it comes to SERPs, organic traffic, and conversions.
1. Long Tail Keywords
The search pattern is becoming very specific so there is a rise of long-tail queries. These queries help searchers to buy the products they are actually looking for. Thus it is important to optimize for the long-tail keywords. This will help in increasing rankings and driving massive organic traffic to the search engines.
2. Voice Search
People prefer voice search whether it is desktop or mobile. But it has been observed that mobile voice search is more compared to any other device. People are having a smart speaker and thus prefer voice search. Optimize the web pages for long-tail keywords to show up higher in the voice search results.
3. Semantic Search
In 2022, Latent Semantic Indexing will be the key to success. Semantic search improves accuracy by understanding the intent of users searching for products or services. It is important to optimize the web page by adding one primary keyword and other related keywords as secondary keywords. This will help the web pages to appear higher in the search engine result pages.
4. Knowledge Graph
Google has frequently shown the results in the form of answer boxes and featured snippets in 2021 and this will continue to rise in 2022. Knowledge graph enhances the search results gathered from a variety of sources. Try to optimize the search results for zero position to drive massive traffic to the site.
5. Mobile Optimization
Mobile search is increasing day by day and almost surpasses desktop search. Google drives 96% mobile search traffic. It is thus necessary to optimize the search results for mobile. Accelerated Mobile Pages are getting a lot of popularity. It should be done on a priority basis on the site. The site should be mobile-friendly or has a responsive design. A mobile app can boost the sales of the business especially if it is an eCommerce site.
6. User Experience
The content should be of high quality, appealing including visual and whitespace. The navigation should be clear with the few steps to reach the particular web page. Personalization is the key to success in 2022 and content should be created considering this fact.
7. Link Earning Techniques & Social Media Optimization
In 2022, there will be a rise in link earning techniques. Some traditional link-building techniques will remain still popular such as citation building, blog commenting, and guest posting. Link earning techniques include link bait, link round-ups, broken link building; link building with relationships should be adopted in 2022. Social Media Optimization will play a significant role in 2022
These are some of the trends which can yield better results in SEO in 2022. Share your comments below on which trends you would follow or like to add to the above trends.
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