Mobile marketing is an important aspect of site performance and an important ranking signal in mobile search. Google recommends using the lighthouse tool ad report to improve the mobile site. Here are the seven important mobile marketing hacks for better engagement.
Interesting Facts about Mobile Marketing
- 37 % say that they are more likely to buy from a website optimized for mobile.
- 18 % of mobile users will leave a website if it does not load within 5 seconds.
- If your website loads with a 1-second delay, it may result in 7 % fewer conversions.
Important Mobile Marketing Tips
- Speed up your site
Page speed is a crucial aspect of SEO performance. Optimizing the speed for mobile will play a key role in driving massive traffic to the site. It will also contribute to the great user experience by quickly loading on mobile devices.
2. Improve the local marketing
Focus on improving the local marketing as near me term is one of the most searched terms. Keep the google my business page optimized and updated. Utilize the local keywords content strategy. Display the location, website and phone number at the prominent areas. The click to call option will help you to reach out to more people.
3. Build Mobile friendly emails
According to a survey, more than half of the emails are opened on mobile devices. To get more engagement, utilize the short email subject lines. You can create attractive preheader text to get the most of the traffic. Use a clear and simple call to action.
4. Release the promotions through text
Emails nowadays are often got unread so create the texts and offer great deals and see the type of response you are getting. This is especially effective in offering one-to-one deals to the customers.
5. Take advantage of videos in the content
The best way to get the video engagement is on the small screen. In 2023, it’s expected to rise in traffic through video up to 75%. So, if you want to reach more mobile users then target more and more videos in the mobile marketing strategy.
6. Voice Search Optimization
Voice search plays a crucial role in driving engagement and driving the traffic to the site. Optimize for long-tail keywords as people talk to the phone the way they talk to the people. It’s always good to think about the queries people might search on the mobile and optimize them.
7. Make proper navigation
The site should be easy to use place the main content above the fold. Short headlines attract mobile users because they don’t occupy much space on mobile devices. Make sure to use the navigation menu and CTA buttons properly. The mobile site should be clean, organized and easy to use.
Wrapping it up!!
Mobile marketing is one of the effective ways to drive massive traffic to the site and get engagement. So, make the most use of mobile features and focus on mobile site optimization.
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