SEO is a slow and steady process that requires time and effort. But implementing the right SEO techniques will definitely drive the results in 2022. In this post, check out the effective SEO techniques that are easy to implement and get the desired results.
1. Prepare for RankBrian
RankBrain is probably one of the most important SEO tactics that have been talked about in 2022 and will be a key factor in 2022 as well. It is the component of Google’s core algorithm which uses a machine learning system that Google utilizes to display the search results. It is important to increase the dwell time which is defined as the time spent on the page by the visitor. Thus, there should be less bounce rate and good dwell time. Next, improve the CTR of the web pages in Google search results by creating attractive headlines and clickable meta descriptions. Try to appear in the answer box, Ads, Carousel, People also ask section. For more details, read everything you want to know about RankBrain.
2. Appear in the Featured Snippet
Featured Snippets is one of the most effective organic SEO techniques. These are the informative blocks that appear above the organic results and below the Google ads listing results. There are four types of Featured snippets including paragraphs, lists, tables and video. In order to appear in the featured snippet, you should analyze the keyword opportunities which are ideal for your site. Search and create the right content that makes sense to rank in your vertical in the featured snippet. Try to create content that includes FAQs for your vertical. Make Google to easily understand the content with subheadings, lists, tables and displays in the zero position. The featured snippet has numerous benefits such as providing authority and beating the competition by appearing at the zero position. Appearing in the featured snippets contributes to massive traffic on the site.
3. Create High-Quality Content
Creating high-quality content is one of the important SEO techniques to get desired results in 2022. In earlier days, Google checks the Title Tag, Heading Tags, Image ALT tag, description tag and rank the web page in the search engines. But now Google gives preference to the context of the content. Content should be comprehensively written by performing research thoroughly for the topic. It should be in-depth containing long-form content. Content can drive massive traffic if written on the evergreen topic. Add LSI keywords to your content to rank higher.
4. Mobile Optimization
Mobile optimization is one of the key Search engine optimization techniques to get success in 2022. Mobile searchers are growing fast and thus it is important to optimize the site for mobile users. The site should be responsive or have a mobile version to display the search results for the mobile users. You can test your mobile version running up through Mobile-Friendly test https://search.google.com/test/mobile-friendly. AMPs are getting a lot of popularity and if your site doesn’t have them then it is time to implement the accelerated mobile pages on priority. A mobile app is the preference of many shoppers or mobile users. In order to get more sales, it’s time to have the mobile app to acquire more customers and convert them into buyers.
5. Create Videos
Videos play a major role in building the brand reputation and increasing the customer’s base and thus should be part of the SEO techniques to be followed in 2022. Vlogging helps to create interest in the audience irrespective of which the buying stage they are. It is affordable to build vlogs as they require editing software and a YouTube channel. The 360-degree video is getting a lot of popularity and will be a trend in the coming year as well. YouTube ads are more engaging than TV ads so spend your budget on the right channel. Embed video in the content to increase the average time spent on the site and improve engagement to the site.
6. Be Ready for Voice Search
Voice search is becoming extremely popular and according to Wordstream statistics, it has been observed that 50% of all searches will be voice search. You can appear top in the voice search results by optimizing your web pages for long tail keywords. In fact, you can also appear by writing the answers for the commonly asked questions. The best way to appear in the voice search results is optimizing the web pages for featured snippets.
7. Link Earning Techniques
In 2022, link earning techniques will be more popular than the traditional link building. There are some link building techniques including guest posting, citation building, blog commenting which will still be handy when it comes to increasing the authority of the site in quick time. Link earning techniques such as link roundups, link bait, broken link building, link building with the relationship will yield better results to build the online reputation of the site.
Over to You!
Please share in the comments section below that what SEO techniques you follow or looking to adopt in 2022 to drive massive traffic and conversions to the site.