7 Best Practices to Optimize Heading Tags and Improve SEO

Heading tags are still an important factor of SEO. They not only speak to readers but play a vital role with search engines. There are six heading tags (H1. H2, H3,….., H6) where H1, H2, and H3 are the most important for SEO. With the Google recent update of rewriting titles on SERPs, optimizing heading tags is a crucial step in performing on-page SEO. Here are the tips to optimize the heading tags.

  • Optimize heading tags to add Structure

Heading tags provide better context and structure to the article as they help in understanding the information in SEO. H1 mainly proposes the topic a page is all about whereas H2 suggests the readers about the main topics of the article.

  • Role of Subheadings

Subheadings make the article more readable that work well in the search engines. It also makes content friendly for users that Google likes to reward. When the article is easy to navigate, users like to read it and this reduces the bounce rate and improves the engagement time. This is also likely to improve the chances of sharing the article more which will add social signals.

  • Add Secondary Keywords in Heading tags

As per Mueller, Google considers the heading tags to gather the context of the content and thus it is important to include keywords in the heading tags. Make sure to avoid keyword stuffing as this will then penalize the site. Add the secondary keywords or related words naturally in the heading tags to serve the content first to users and then to Google.

  •  Use Heading Tags for Featured Snippets

Optimizing heading tags for long-tail keywords is good practice as this will also help in appearing at the top for voice search results as well as for featured snippets. You can use heading tags to optimize for list type. Make sure to use only one H1.

  • Keep Headings tags Logical

The best practice to use the heading tags is to keep them consistent and logical for great user experience. Let crawler also move step by step to the finest detail. Choose the proper format and stick to it for all the pages. The heading tag isn’t for adding the keywords or rich text but it should be like the mini title of the site.

  • Create Attractive Header Tags

Make your heading tags attractive and dynamic. It should be compelling enough that users read the entire article. This will not only reduce the bounce rate but will improve the overall performance of the site making it more engaging.

  • Use only one H1

It is always best practice to use one H1 as it acts as a title and provides strong signals to search engines to understand the title of the page. Also, for creating a great user experience and making the page look readable, it is crucial to use one H1 otherwise it will look out of control. You can use the tool like screaming frog and scan for multiple H1s and make sure to use only the one.

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Shruti Panwar

I am Digital Marketer having almost 8 years of professional experience and am fond of doing SEO projects. Today where everything is digitalized, I have created this site to learn digital marketing online.