6 Important Automated Bidding Strategies to get Maximum Profits

Image Courtesy- PPCexpo

It’s essential to set the right bid strategy in order to get the maximum from your paid marketing campaign efforts. In this post, check out the key and essential automated bidding strategies which will yield maximum profits for your ad campaigns.

  1. Enhanced CPC

This can be specifically used when the advertising goal is to drive traffic along with getting conversions. It can lead to 10% more conversions on an average than manual bidding. This can be used in such a way that it allows adjusting bids in real-time if the conversion is likely going to happen. The best way to use this bid strategy is to set the manual bidding first and then wait to collect the data and then optimize for ECPC.

2. Target CPA

This strategy can be used when the ultimate aim is the get the CPA. This on average can contribute to 20% more conversions than manual bidding. This needs to collect historical data and should be set after receiving 30 conversions in the last 30 days. It is recommended not to set the bid limits as that can prevent the necessary bid adjustments to meet the CPA goal.

3. Maximize Conversions

If your aim is to get the conversions from the existing budget, then this is the right bidding strategy to practice. This can lead to 20% more conversions on an average than manual bidding. If you have a limited budget then this is the best strategy. For best results, use it for the campaign that has at least 15 conversions over the past 30 days.

4. Target ROAS

You can this automated bid strategy if you are looking to grow conversion value. It is more likely to get converted in the auction and as well as the driving conversions. It can lead to 30% more conversions than manual bidding. The best way to employ this is to have a minimum of 15 conversions over the last 30 days.

5. Maximize Clicks

It is an automated bidding strategy to maximize the clicks within your budget. For better control, you can set the bid limits to prevent the bids to get over the amount. Maximize clicks aren’t available with the Display network campaigns with the objective to ‘engage with content’ or app campaigns. It was earlier referred to as ‘automated bidding’.

6. Target Impression Share

It is an automated bidding strategy with the aim of showing the ad on the top of the page. This is specifically useful for the campaigns with the brand terms. It mainly focuses that your brand is showing up when customers are searching the nearby terms. The placement setting option is applicable to show the ad on the top, or anywhere in the Google search results. You can adjust the bid which allows you to show your ads more or less frequently based on where, when, and how people search.

Wrapping it up!!

When selecting the bid strategy keep in mind the goals to reach your ad campaign to the right audience so that you can get the maximum out of your paid campaigns.

Shruti Panwar

I am Digital Marketer having almost 8 years of professional experience and am fond of doing SEO projects. Today where everything is digitalized, I have created this site to learn digital marketing online.